Miles and Bappa Mazumder first artists from Bangladesh under ArtistSpread platform

The announcement was made at a program held in La Meridien Dhaka. Rajat Kakar, managing director of Sony DADC India graced the occasion as the special guest, where some of the leading music personalities of the musician fraternity were present.

Under the three year tie-up of both Miles and Bappa Mazumder with Sony DADC and Creinse Limited for ArtistSpread, Sony DADC will market and distribute music albums, release singles and most importantly engage in cross country artist collaboration with some of the leading artists from India and the international arena. The content will be distributed across 200 platforms across multiple distribution channels. The name of the first female artist to be selected for ArtistSpread will also be announced sometime next month after the selection process is completed.

Celebrating the announcement, Miles lead vocalist Shafin Ahmed commented “This is the biggest regional and global music distribution platform for Bangladeshi artists and we feel privileged to be the first ambassador of the venture. The Bangladeshi music scene is very lively and we have brilliant musicians here who are yet to be recognised in the international market. ArtistSpread is a great platform to spread Bangladeshi music across the world. Under the banner, we are bringing out a number of exciting projects, which will hit the music scene very soon.”

Bappa Mazumder expressed immense pride and gratitude on his selection, “It is a great pleasure and honour for me to say that my next album titled as ‘Bappa Mazumder’ is going to be released from Sony DADC. This is indeed a great step forward to present Bangladeshi artists and bands to the international music arena and I wish them all the very best.”

Rajat Kakar, managing director, Sony DADC India said, “We are privileged and proud to expand our horizon to Bangladesh which is a vibrant ground of talented musicians. In recent years, we have noticed the emergence of significant talent and music emanating from Bangladesh. With the platform of ArtistSpread we hope to bring the best from Bangladesh to the world in alliance with our able and professional partner in Bangladesh, Creinse Limited.”

Explaining ArtistSpread to the invitees of the occasion, Rajat said, “This initiative of Sony DADC and Creinse Limited is a unique regional and global music distribution platform for Bangladeshi artists and the first such initiative taken by Sony DADC for any market across the world. So this only signifies the interest and importance Sony DADC is placing on the Bangladesh market. Under this platform, Bangladeshi musicians and performers will be able to choose among three paid distribution service platforms to distribute their content to India and global scene across 200 distribution platforms encompassing online, telecom, streaming, e-commerce and retail distribution, as relevant. Beyond global and regional distribution, Bangladeshi artists will also get the opportunity to work with both celebrated regional and international music stars. ArtistSpread is the biggest music distribution platform for Bangladeshi artists regionally and globally under the endorsement of Sony DADC. “

ArtistSpread will facilitate Bangladeshi artists to enter the Indian market through a basket of distribution platforms such as leading Indian online and streaming platforms, Indian Telecom VAS Offerings, leading Indian e-commerce platforms and music retail stores. Physical albums will also be produced from the manufacturing plant of Sony DADC and released under Sony DADC brand for sale in leading Indian music chain stores and outlets. In addition, ArtistSpread will also create opportunities for music collaboration projects with Indian and global artists.

Moreover, as value added service for all Bangladesh artistes who subscribe to the ArtistSpread platform, will be a facility to register with the biggest live events company in India. This will give Bangladeshi artists much needed exposure to the Indian music and event management community to create live events opportunity. Sony DADC will also put efforts to promote Bangladeshi artists in India through PR and marketing distribution, both in online and offline platforms. Creinse will promote the artistes through Social Media and other communication platforms.